There is a big difference between having a funnel…
and having a funnel that is actually making money (wouldn’t you agree?).
I have a rare opportunity to see behind the scenes of millions of funnels, see what’s working, and what’s not working.
Recently we analyzed over 6,187,948 funnels, and looked at over 130,728 split tests ran by our members…
Trying to find a pattern of what made some funnels successful, while others flopped.
As you can imagine, this was NOT a quick or easy process.
We drew a lot of connections, but a lot of them ended up leading us into some big “dead ends…”
But then something cool happened…
And what we found shocked us!We found that it had almost NOTHING to do with:
• What type of funnel you used…
• What your designs looked like…
• Or even what you were selling!
But instead, it had everything to do with your ability to:
• Communicate with the people who entered into your funnels…
• Understand how to tell your brand’s story… (mastering “story selling”)
• How well you can use the fundamentals of persuasion to build rapport with your website visitors…
• Build a tribe of people who bought from you over and over again, and became lifelong customers…
• Change your company from a “transactional” business into a “transformational” movement!
